The Thank You Economy

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The Thank You Economy
Marco Vitolo | inMark Media | COO

Gary Vaynerchuk, an entrepreneur famously known for his keen social media and internet skills, generated exponential career growth after capitalizing on the internet at a young age. Vaynerchuk was first introduced to the internet while working at his father’s wine store. Upon his introduction, he noticed how powerful the internet could be and envisioned a substantial opportunity to launch an online version of his father’s store.

The online version, Wine Library, educates his customers about flavors, brands, prices and types of wine—it’s an online store and a virtual customer service outlet. In just about 5 years, the Wine Library grew his father’s store from a $3 million business to a $60 million business. Essentially, Vaynerchuk has become the pioneer who understands touching base with customers and branding companies and individuals through the internet.

Vaynerchuk’s book “The Thank You Economy” illustrates local businesses successfully engaging with their target audiences through, not just the internet, but Twitter, Instagram, and Facebook. Vaynerchuk’s teachings became an essential lesson for me.

With logo design, using social media gives us the opportunity to share with customers what we do and are capable of. It allows us to give back to our customers which creates a loyal audience.

In his book, Vaynerchuck preaches quality, not quantity. In particular, he emphasizes that views, retweets, and followers are not as essential to business success as responses and engagement.

As a business owner, it’s very easy to fall victim to the numbers. But, if you focus on maximizing social media as a way to communicate with customers on a customer service level, you’re valuing it on a much larger degree.

I believe that InMark has capitalized on social media too. All of inMark’s outlets, including Facebook, Twitter, Instagram, and Pinterest, have become exhibitions of inMark’s uniquely motivational cult.

I’ve learned that social media allows your community or even country to see your business’, owners’ or employee’s personality, heart, and soul on all levels of your business.

Communicating transparently with your audience is one of the principal benefits of social media. Businesses can maximize their transparency by illustrating who they are, where they’re going, and how they’re going to get there, Vaynerchuk emphasizes. Whether you’re introducing a new project or product, keeping your audience in tune with news, updates, and technology, or addressing important topics, social media allows big and small businesses to communicate directly with their audience.

It gives your company an opportunity to touch base. It makes having open dialogue between your community and business basically effortless.

The overall theme and take away of “The Thank You Economy” is basically this: “you’re risking your business dying before its time if you don’t use social media.” I strongly agree and I think that inMark has learned and implemented a lot of Vaynerchuk’s lessons into our everyday work. Vaynerchuk is the social media god, which I say for good reasons.

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When you have quickly and successfully built your own career brick by brick, you gain a certain understanding and ability to help your clients grow their business the same way. Marco Vitolo graduated from The Catholic University of America with a Media Studies degree in 2005 and began his professional life earning valuable experience as the day-to-day sales assistant for a sales manager and team at Crestwood Technology Group, a supply chain solutions provider. Within two years he was promoted to a sales representative position, building his own customer base and – due to his rapid sales growth - earning distinction as CTG’s “President’s Award” winner. His ability to quickly and smartly nurture business earned him a speedy promotion to Sales Manager in 2009. Over the next several years he advanced to the Senior Sales Manager position, where he focused on business development and continued improvement of processes, procedures and core competence, helping CTG evolve into a fully integrated Supply Chain Partner of many of the agencies inside the department of defense. Marco’s ability to easily assess a client’s value proposition and help them grow market share is a unique asset to inMark Media Group’s efforts on behalf of our clients.

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